Category: healthcare staffing social media


How Does your Facility Rank?

iStock 000001167045XSmall How Does your Facility Rank?If you could rate your last hospital visit, what score would you give? This isn’t a question you give your patients regularly, but unfortunately they are more than willing to answer without being asked.

There are a growing number of review and social media sites where patients and healthcare staff can rate hospital facilities just like they would rate a restaurant on Urban Spoon. This day and age people want to see reviews for every service they use, and want to tell others how their experiences was.

Have you taken the time to search for reviews on your hospital? The results may surprise you. Don’t let your facility continue to have a bad rap because of a few unhappy patients or staff. Take the time to examine these sites and resolve any disgruntled reviewers issues. Many times after you resolve an issue the reviewer is happy to change their review to a positive one. Don’t let bad reviews be the face of your facility.

Here are a few sites that house hospital reviews:


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Drive New Patients to Your Hospital with Social Media

medical social media Drive New Patients to Your Hospital with Social Media

Approximately 3,087 social networking accounts are currently ran by hospitals. But why would health care facilities be interested in Facebook or Twitter? Hospitals have found that social media helps them learn what patients, physicians and businesses are saying about their facility. This, in turn, helps them better policies and processes.

The most advantageous social media benefit hospitals recognize is the ability to draw in new patients. Consumers are relying less on word-of-mouth referrals and looking more to social-media channels to choose the kinds of products and services they use—including health care. After seeing this, hospitals have geared a large portion of their marketing to social media campaigns.

Web traffic on the majority of hospital web sites has risen exponentially for those that use social media. Social media impacts nearly 40% of recent hospital or urgent-care center patients with more than half of 25-to-34 year olds reporting they are influenced by it, according to a recent report from Ad-ology.

Still not convinced? Here is an article about 20 hospitals with inspiring social media strategies that have changed their facility tremendously.


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