Tag: "Healthcare Staffing"

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What do you think of prescribed color-coded scrubs?

A Minneapolis-based hospital group will soon implement color-coded uniform requirements so that patients and family members can easily identify nurses from other hospital workers. This requirement has been causing some controversy among nurses nationally. Many argue that their brightly colored scrubs cheer up patients; the solid colored scrubs lack individuality and are depressing. What do you think?

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Drive New Patients to Your Hospital with Social Media
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Drive New Patients to Your Hospital with Social Media

medical social media Drive New Patients to Your Hospital with Social Media

Approximately 3,087 social networking accounts are currently ran by hospitals. But why would health care facilities be interested in Facebook or Twitter? Hospitals have found that social media helps them learn what patients, physicians and businesses are saying about their facility. This, in turn, helps them better policies and processes.

The most advantageous social media benefit hospitals recognize is the ability to draw in new patients. Consumers are relying less on word-of-mouth referrals and looking more to social-media channels to choose the kinds of products and services they use—including health care. After seeing this, hospitals have geared a large portion of their marketing to social media campaigns.

Web traffic on the majority of hospital web sites has risen exponentially for those that use social media. Social media impacts nearly 40% of recent hospital or urgent-care center patients with more than half of 25-to-34 year olds reporting they are influenced by it, according to a recent report from Ad-ology.

Still not convinced? Here is an article about 20 hospitals with inspiring social media strategies that have changed their facility tremendously.

 

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Healthcare Staffing Satisfaction Survey Results

iStock 000011055471XSmall Healthcare Staffing Satisfaction Survey ResultsIn October last year we conducted a survey on the healthcare staffing industry. Our goals were to learn how we can improve hospital’s experiences with staffing companies and how we could better help hospitals meet their staffing needs.

We asked two simple questions:

  • How would you rate your experience working with healthcare staffing companies / Medical Solutions?
  • What is the primary reason for your score?

We have compiled the responses and broke them down into several common themes split between two categories:

  • What you like about staffing agencies
  • What you don’t like about staffing agencies

Here are the results if you are interested: Healthcare Staffing Satisfaction Survey Results

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Evaluating a Healthcare Staffing Company's Processes

iStock 000010572747XSmall 1 Evaluating a Healthcare Staffing Company's ProcessesIf the quality of the candidates is the lifeblood of a healthcare staffing company then their process is the heart. It is in the process that a lot of differentiation in companies takes place. There are three key process styles that companies tend to fall into and they really set the tone for how they are going to work with you and your hospital. They are: The Hands-On Approach to Healthcare Staffing, The High Volume Approach to Healthcare Staffing and The Multi-Tasking Approach to Healthcare Staffing.

The Hands-On Approach to Healthcare Staffing

A company with this approach is going to be structured in a way that allows them maximum contact with their customers, both hospitals and traveling healthcare professionals. That means they are more likely to be split between a recruiter and a hospital client manager. This lets each group focus on meeting the needs of those clients without having to split their time. This elevates the level of attention and expertise they are able to give to their customers and thus their service.

A company with this approach is also going to have a cautious approach to working with Vendor Management Systems (VMS) if it limits their ability to connect with their hospitals because that affects their ability to provide the best customer service they can. This can limit the number of jobs they have, but the trade-off is the service their clients do receive and the experience their travelers have at an assignment.

Companies with the hand-on approach are also going to want their recruiters to have smaller “desk sizes” or the numbers of travelers they will work with at any given time, so they can focus on individuals and not numbers.

The High Volume Approach to Healthcare Staffing

A high volume approach company is going to be structured to work with large numbers of clients and travelers. They are more likely to encourage larger desk sizes for their recruiters and ask them to also be the hospital contact. As a result they work with a large number of VMS, which aggregate companies to compete for a hospital’s jobs and take the work out of finding new customers for companies. Their structure allows them to process more travelers, but the level of customer service can suffer as a result of a lack of focus in one area.

The Multi-Tasking Approach to Healthcare Staffing

A company using a multi-tasking approach is going to ask their recruiters to also be the hospital contacts, which has the advantage of direct contact for the Nurse Manager of HR specialist with the same person talking to the nurse, therapist or tech. On the flip-side, however this set up usually means that the recruiters are assigned regions or states that they focus on. This can result in a disjointed experience for the traveler who has to switch recruiters if they want to work in a different part of the country, which affects the company’s ability to attract new travelers if they don’t feel a connection to a recruiter.

This type of company is also going to rely heavily on working with VMS in order to offset the amount of time that is required to recruit healthcare professionals. This means that they have to put a lot of focus on volume because the number of candidates submitted to hospitals through a VMS can be a large number.

Conclusion about Evaluating a Healthcare Staffing Company’s Processes

All of these approaches are different and which one is best for you really depends on your situation and how your hospital is structured. In the next post in this series we will look at evaluating a healthcare staffing company’s cost.

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Why should I use one company over another to meet my healthcare staffing needs?

iStock 000007424729Small 5 Why should I use one company over another to meet my healthcare staffing needs?There are a lot of factors to look at when it comes to determining what travel nursing company you think will meet the needs of your hospital best. We looked at these partially earlier in two posts, one about evaluate the healthcare staffing vendors and another about  healthcare staffing providers financially stability, but now we will take a look at how to compare companies when you are looking for new ones to work with.

Several factors need consideration when working with individual healthcare staffing companies, but they all basically center on their ability to provide you with what you need, qualified and caring nurses or allied health professionals at a cost that provides value to your hospital and patients.

The key thing to remember when evaluating a healthcare staffing company to work with is to think of your needs and what is going to be the best fit for your hospital. Just because a company has a slick sales presentation or is the biggest doesn’t mean they are going to be the best fit for your facility. There are a lot of factors that going into finding that right partnership for you and your hospital.

Over the next three weeks we will be looking at three important parts of this evaluation:

  1. Evaluating a Company’s Nursing and Allied Health Candidates 
  2. Evaluating a Healthcare Staffing Company’s Processes
  3. Evaluating a Healthcare Staffing Company’s Cost
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How are you dealing with a more diverse nurse population?

iStock 000009955305XSmall 1 How are you dealing with a more diverse nurse population?A recent study titled The Registered Nurse Population: Initial Findings from the 2008 National Sample Survey of Registered Nurses revealed some interesting developments regarding the ever more diverse nursing population. Some of the findings include:

  • Women still outnumber men by 15 to 1 overall, but for nurses who became RNs after 1990, the ratio is only 10 to 1.
  • The average age of all licensed RNs in 2008 was 47 versus 46.8 in 2004, which the report said means the age increases of the past have slowed down and the age of nurses is stabilizing
  • The number of minority nurses increased to 16.8% of nurses in 2008 from 12.2% in 2004.
  • The number of foreign educated nurses living in the U.S. increased to 170,235 (RNs), which makes up 5.6% of the nursing population in the U.S. , this is up from 3.7% in 2007.  These were mostly comprised from the Philippines, Canada and India.

So what does this increase in diversity mean for your unit? Like every situation there are bound to be both benefits and challenges.

Some of the Benefits Diversity in Your Unit Include:

Better adaptability to different kinds of patients - Nurses from different backgrounds can bring individual talents and experiences in patient care that make them more flexible in adapting to different patient needs

Broader care range – Having a diverse set of skills and experiences (for example, languages and cultural backgrounds) means nurses can relate to all kinds of patients.

Larger knowledge base - A culturally diverse nursing unit that is able to communicate their different viewpoints to each other creates a larger knowledge base of ideas and experiences that they can use collectively to meet the needs of the community they serve.

Some of the Challenges of Diversity in Your Unit Include:

Poor Communication – Overcoming the cultural and language barriers that can happen between people from different backgrounds is crucial to reaping the benefits of a culturally diverse unit, so you will need to focus on creating open and understanding lines of communication among your staff

Resisting change – As your unit’s makeup changes you may have some employees who resists the change and don’t accept that the cultural and social dynamic of the unit is changing.

Managing of Diversity in the Unit – Making sure the diversity in your unit is a positive and not a negative starts with you as the Nurse Manager. And one of the best ways to do this is through recognition that it is taking place and putting education and an open communication policy in place for your team.

Here are some other resources to help you:

What about your unit? What trends have you seen in diversity? What strategies have you used to use it your advantage?

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Time to examine your healthcare staffing companies

In past posts we have discussed how effective temporary staffing can be at improving the quality of care, reducing costs and improving revenue at your hospital or healthcare facility if it is viewed as and made part of your overall staffing plan, rather than a last resort.

One aspect of this plan should be a formal vendor review process where you can rate the effectiveness of the staffing vendors your hospital works with. After all if you are not measuring it, how do you know how well or poorly it is meeting your needs?

Implementing this process, whether you work with many travel nursing companies, just a few or with a VMS will help you answer questions regarding the staffing companies’ quality, cost and efficiency. And help you make changes that maximize this resource for you.

A benefit of having this process in place, which we will discuss later in this post, is that it gives the healthcare staffing companies you work with an upfront set of expectations you believe they should meet and creates an equal playing field for all to start on.

There are some basic things you will want to keep in mind as you build your Staffing Vendor Evaluation Program:

  • You need to build a system that allows smaller providers to be represented fairly alongside larger ones
  • You should include both qualitative discussions about the candidates and quantitative measurement tools about the staffing company
  • You will want to include a tool that measures the overall quality of the healthcare staffing companies

To put this plan in place for your hospital, skilled nursing facility or ambulatory care center, let’s take a look at these three areas.

How do you build a system that allows small providers to compete with the larger ones?
This can be accomplished by looking not at how many submittals a company provides but what is their rate of success. You can determine this by first establishing a baseline level of success your hospital expects from a healthcare staffing company. So if you believe that one out of every eight candidates should be interviewed and one out of every 20 candidate submitted should be placed for larger staffing companies, then it would be reasonable to expect that same rate of success from a smaller travel nursing company, just at a smaller scale.

How do you measure quality of candidates?
This is where great internal communication at your hospital or healthcare facility comes into play. If you are at a smaller to midsized hospital where you are both the hiring manager and nurse manager working with the contingent nurse or therapist then this is simple as asking yourself how well they worked out, would you hire them again, etc. However if you are at a larger hospital with a hiring manager responsible for hiring for many different units you will want to make sure you have a formal process in place that includes both a standard list of questions or survey that gauge performance that the manager completes and a direct feedback session between the department using the staff and the hiring professional.

How do you evaluate the overall quality of the staffing company?
This should happen during some sort of set direct feedback meeting and be at least quarterly meeting where you evaluate the companies you are working with and determining their status for the next quarter. Whatever the schedule is, during the meeting and evaluation process should be a thorough evaluation of the travel healthcare companies or VMS you are working with that looks at them from a holistic view and evaluates them based on a set list of criteria that includes items like:

  • Bill Rates – This measures how competitive they are in comparison to their competitors and in relation to their quality
  • Fill Rate – This looks at how many jobs they fill versus the number of chances they have to fill them
  • Candidate Quality – This should be completed by the unit manager and looks at the overall quality of the candidates submitted
  • On the Job Performance – This should be completed by the unit manager and looks at the ability of the past hired candidates to do the jobs they were hire for
  • Time to Fill – This evaluates the speed a healthcare staffing company or VMS can fill your open positions
  • Response Rate – This is the number of requests for staff by your hospital divided by the responses the company provides
  • Number of Submittals – This is a measure of how many nurse resumes did they send in for each open job
  • Accounts Receivable – This is looking at how fast invoices are received from the travel nursing company or VMS

By using all these variables in a scorecard type of format you will make sure you don’t have tunnel vision on the value of one company over another. For example, from a hiring manager’s point of view this can help avoid focusing on one vendor who may be easy to work with, but provides bad candidates. Or from a nurse managers point of view it can prevent falling in love with a company that provides great candidates, but takes forever to fill needs and is even slower to bill you. By aggregating all these scored categories in one area you will get a complete view of the healthcare staffing companies you are working with and give yourself a starting point to improve them.

How can you use this scorecard to improve the healthcare staffing companies you work with you ask. Simply share the information with them, both before you work with and after each evaluation. Most, the good ones anyway, want to improve their service to your hospital, so sharing their results with them gives them a snapshot of their performance for your hospital and alerts them to areas to improve on. This will only improve the quality of your relationship as well as saving you money.

The next step is to formalize the follow up of this process. After you share a healthcare vendors score with them you should designate a reasonable time-frame for them to improve on their score, however if no improvement is made you need to add that vendor to a Do Not Use List. This is where this process will save you time and money in the long run.

What about you? What type of evaluations tools do you use?

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Are healthcare staffing companies a haven for bad nurses?

30419491 Are healthcare staffing companies a haven for bad nurses?A controversial article within the healthcare staffing industry by the nonprofit journalism organization ProPublica, appeared in The Los Angeles Times on Sunday, Dec. 6th. The article, Temp Firms a Magnet for Unfit Nurses, discusses the quality, or lack thereof, of nurses working through staffing firms. It appears to be just one of many articles dealing with problems that the state of California is having with healthcare in general and nurses in particular by journalists Charles Ornstein and Tracy Weber

When I read the article, which discusses several nurses who make absolutely unacceptable decisions on the job and have inexcusable records for being hired in the first place, my opinion is that a few bad apples are ruining it for everyone. The nurses discussed in the article are repeatedly recycled through temporary staffing companies who do not perform background checks on them or even bother to call their references.

The article applies a broad brush to temporary nurses in general as not being as qualified as staff nurses, with no reference to research that proves otherwise. Unfortunately, it does not acknowledge that many temporary nurses are full-time at times in their careers or even while working as a temp nurse at another hospital. Are there some bad nurses who travel or work per diem? Sure. Just like there are bad nurses who work full-time.

Where I really have trouble with the story is in the way it places all the blame on the staffing agencies, which do deserve their share of the blame, but what about the nurses themselves, who lie and forge documents to get jobs. And the hospitals that use companies without auditing them themselves. The industry is referred to as a ‘Wild West” with little, but increasing regulation, which is really where the problem lies. The good healthcare staffing companies regulate themselves by either being Joint Commission certified, belonging to NATHO - National Association of Travel Healthcare Organizations  or both. They have extensive on-boarding processes that include background checks from independent third party vendors, reference checks, drug screenings, skills assessments, follow-up reviews from the client hospital, etc. And if a nurse does come back with serious issues they are investigated and added to ‘Do Not Use” lists.

Sadly it is the bad companies that skimp on these procedures that the unfit nurses are looking for. Nurses with some of the issues discussed in the article are not going to work with companies they know have strict application processes.

Clearly the article points to a problem and demonstrates a need for more centralized data that can spot these nurses faster for both nurse staffing agencies and hospitals alike. This discussion is covered very well during this radio interview with the two authors of the article and Michael Weinholtz, board member of the American Staffing Association and President and CEO of CHG Healthcare Services.

What are your thoughts?

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Demystifying healthcare staffing: How can hospitals make sure they are staffed appropriately in a nursing shortage?

When it comes to staffing your hospital it important that you have a plan in place. You want to make sure that you have enough nurses in place to deal with things like seasonal fluctuations, the opening of new units or wings, unexpected and expected staff vacancies and illnesses just to name a few. That part you already know, the hard part is how you develop that plan.

For starters it needs to be a plan that takes of long-term and short-term staffing shortages. Like anything in life it is easier to plan for something if you know what to expect, which is why being able to look at some historical factors to predict just what your staffing needs are going to be is an important first step of creating a plan to make sure your unit always has a safe level of nurses for the number of patients you are going to have. Some factors to include in this are:

  • Your hospitals past census levels
  • Your staffing budget
  • Your accepted nurse to patient ratios

Conversely one thing you want to avoid is being overstaffed because it can be very costly to a hospital on a tight budget. Ultimately you want a plan that at least helps your unit break even, but even better you want it to help your hospital make money.

So when you look at staffing your hospital or unit, temporary staffing can be a good part of your staffing plan. You will often hear from the C-Level when money gets tight that temporary staff is one of the most costly budget items and easiest to get rid of, but if the use of travel nurses is part of a plan, not a quick reaction to unexpected census changes then they should not be seen as an expense, but as a revenue generator.  A few factors to keep in mind when looking at the cost of temporary nurse staff as part of your staffing plan are:

  • How many patients are you not seeing because your nurse numbers are too low?
  • What is your average revenue per patient?
  • What percent of your FTEs are being covered by internal float pools and how long will that last?
  • What are average nurse turnover rates?
  • How much are your recruiting cost for a full-time staff?
  • What is your annual salary for a full-time nurse?

When you put together your staffing plan don’t just look at the immediate weigh what your nurse needs will be through the course of the year and determine the times when you will need both full-time staff and temporary (travel or per diem) staff. Not only will you be able to ease the burden on your full-time staff, plan for the temporary staff’s orientation better, help your hospital make more money and most importantly, treat more patients.

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Demystifying healthcare staffing: When should my hospital or facility consider temporary staffing?

Using temporary healthcare staffing is a great strategy anytime your hospital, skilled nursing facility or other healthcare facility is faced with a need that is either difficult to fill or is just short-term in nature, like a maternity leave for instance. In situations like this you can turn to healthcare staffing companies that provide temporary or travel nurses, travel therapists or techs. You can also look to Per Diem staffing agencies if the needs are very short-term.

Additionally, because of challenges to your hospital like fluctuating census and a lack of nurses resources, forecasting your staffing needs can be difficult and if you are off even a little it can have a big impact on your hospital’s financial and clinical operations. Carrying excess nursing staff when you don’t need it means you are also carrying costs that affect your hospital’s financial strength. At the same time not having enough staff can end in patient diversion and lost revenue. This is why your hospital’s staffing plan should always have a proper ratio of perm to travel staff that can fill the gaps on a temporary basis. What the mix is depends on your particular hospitals factors, like location, age of surrounding population, etc. But it is something every hospital should be at least discussing.

Temporary staffing can also be a key strategy at your hospital in situations like:

  • Maintaining staffing ratios
  • Improving patient care
  • Opening new units
  • Census spikes
  • Computer Conversions
  • ANCC Magnet Certification
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