Drive New Patients to Your Hospital with Social Media

Approximately 3,087 social networking accounts are currently ran by hospitals. But why would health care facilities be interested in Facebook or Twitter? Hospitals have found that social media helps them learn what patients, physicians and businesses are saying about their facility. This, in turn, helps them better policies and processes.

The most advantageous social media benefit hospitals recognize is the ability to draw in new patients. Consumers are relying less on word-of-mouth referrals and looking more to social-media channels to choose the kinds of products and services they use—including health care. After seeing this, hospitals have geared a large portion of their marketing to social media campaigns.

Web traffic on the majority of hospital web sites has risen exponentially for those that use social media. Social media impacts nearly 40% of recent hospital or urgent-care center patients with more than half of 25-to-34 year olds reporting they are influenced by it, according to a recent report from Ad-ology.

Still not convinced? Here is an article about 20 hospitals with inspiring social media strategies that have changed their facility tremendously.


3 thoughts on “Drive New Patients to Your Hospital with Social Media

  1. Good points, Jeannie.

    Hospitals can drive awareness of their facilities and specialties by listening for social media conversations surrounding not just their brand name but more importantly around healthcare in general.

    Even using keywords or key phrases (e.g. “Need a paediatrician in the Bay area..” or something along those same lines) can help let you join in on relevant conversations.

    A social media presence is a pretty much a must for any business at this point.

    Cheers 🙂

    Jason Boies
    Radian6 Community Engagement

  2. Cool post. Any hospital that is not engaging in social media is missing a lot of information that is posted about them online. Some could be negative and if they aren’t there to change the way people view them, they will loose even more patients to the online community.

    Erick Kinuthia
    Team MDwebpro

Leave a Reply

Your email address will not be published. Required fields are marked *