Slowly, more and more hospitals are realizing that social media can have a huge impact on business. However as of now, only 26% of facilities actually use it. Whether or not your facility has a facebook page doesn’t matter as much as whether you are using it correctly and if it’s effective to your business.
Here are some tips to use to ensure your hospital stands out:
1.) Check out your competition. Are they making an impact in social media? Do people engage with them on Facebook commenting on their posts or sharing their photos? This is the best place to look to get a few ideas on how to make your strategy better. You can also learn from their mistakes on what not to do.
2.) Share your patient’s stories! People can easily connect and sympathize (and possibly empathize) with patients. Sharing a success story about a patient is a great way to gain a connection with your social media followers.
3.) Monitor your negative comments. You may see people leaving negative feedback on your social media profile as a bad thing. While usually it is, it’s also a way for you to publicly use customer retention to correct the problem. People will appreciate that you are acknowledging the problem and doing your best to make it right.
4.) Track your link clicks and utilize the social media analytics to track your progression. Decide from this data which posts warrant the most engagement and are having an effect on your followers.